Description: Delve into the world of advertising research with "Using Qualitative Research in Advertising: Strategies, Techniques, and Applications" by Eric Haley. This insightful trade paperback serves as an essential guide for professionals and students alike, providing a detailed exploration of qualitative research methodologies as they relate to the advertising industry. Published in 2002 by SAGE Publications, Incorporated, this book is a valuable resource for those interested in enhancing their understanding of advertising and promotion, as well as educational approaches in general.Spanning 152 pages, the book is a manageable size, fitting comfortably in hand or on a desk at 9 inches long and 6 inches wide. It offers a blend of theoretical frameworks and practical applications, ensuring readers are well-equipped to apply qualitative research strategies in real-world settings. With its clear language and focused subject matter, it's an ideal textbook for courses or a thoughtful addition to any advertising expert's library.
Price: 3.99 USD
Location: Topeka, Kansas
End Time: 2025-01-17T01:13:56.000Z
Shipping Cost: 5.38 USD
Product Images
Item Specifics
All returns accepted: ReturnsNotAccepted
Number of Pages: 152 Pages
Publication Name: Using Qualitative Research in Advertising : Strategies, Techniques, and Applications
Language: English
Publisher: SAGE Publications, Incorporated
Publication Year: 2002
Subject: Advertising & Promotion, Teaching Methods & Materials / General
Item Height: 0.4 in
Type: Textbook
Item Weight: 8 Oz
Subject Area: Education, Business & Economics
Author: Eric Haley
Item Length: 9 in
Item Width: 6 in
Format: Trade Paperback
