Description: Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors. With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge. Reflecting this fluid context, this book provides a new perspective on strategy in the Creative Industries. Based on extensive original research and live empirical data derived from case studies, interviews, and observations with creative managers, it reveals strategic decision-making by analysing business manoeuvres and stages of innovation in the Creative Industries. Through analysing the interactive features of aesthetically driven information assets, and how new user/consumer cultures are applied, it uncovers the principles that are transforming strategy in the Creative Industries. This innovative volume will be of significant interest to scholars, advanced students and practitioners in the Creative Industries as well as well as industry consultancies and practitioners.
Price: 202.73 AUD
Location: Wiri
End Time: 2025-01-09T00:08:48.000Z
Shipping Cost: 1.84 AUD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
Returns Accepted: Returns Accepted
Item must be returned within: 60 Days
Return policy details:
EAN: 9780415730594
UPC: 9780415730594
ISBN: 9780415730594
MPN: N/A
Book Title: Rethinking Strategy for Creative Industries: Innov
Item Length: 23.4 cm
Number of Pages: 238 Pages
Publication Name: Rethinking Strategy for Creative Industries: Innovation and Interaction
Language: English
Publisher: Taylor & Francis Ltd
Item Height: 234 mm
Subject: Business
Publication Year: 2016
Type: Textbook
Item Weight: 476 g
Author: With Ali Bakir, Milan Todorovic
Item Width: 156 mm
Format: Hardcover
