Description: Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors. With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge. Reflecting this fluid context, this book provides a new perspective on strategy in the Creative Industries. Based on extensive original research and live empirical data derived from case studies, interviews, and observations with creative managers, it reveals strategic decision-making by analysing business manoeuvres and stages of innovation in the Creative Industries. Through analysing the interactive features of aesthetically driven information assets, and how new user/consumer cultures are applied, it uncovers the principles that are transforming strategy in the Creative Industries. This innovative volume will be of significant interest to scholars, advanced students and practitioners in the Creative Industries as well as well as industry consultancies and practitioners.
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EAN: 9780367668471
UPC: 9780367668471
ISBN: 9780367668471
MPN: N/A
Item Length: 23.4 cm
Book Title: Rethinking Strategy for Creative Industries: Innovation and Interaction
Item Height: 234mm
Item Width: 156mm
Author: With Ali Bakir, Milan Todorovic
Format: Paperback
Language: English
Topic: Government, Business
Publisher: Taylor & Francis Ltd
Publication Year: 2020
Type: Textbook
Genre: Finance
Item Weight: 467g
Number of Pages: 238 Pages