Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Marketing Destinations And Venues For Conferences, Conventions And Business EventsISBN13:9781138852150ISBN10:1138852155Author:Rogers, Tony (Author), Davidson, Rob (Author)Description:Marketing Destinations And Venues For Conferences, Conventions And Business Events Introduces Students To Key Areas Of Marketing And Promotion That Are Essential If Destinations Are To Compete Successfully In The Rapidly Expanding Global Business Event Sector It Achieves This By Looking At Issues Surrounding Business Event Marketing, Strategic Planning, Destination And Venue Selling Strategies And Future Challenges The 2Nd Edition Has Also Been Updated To Include: New Content On: Destination Marketing Organisations' And Venues' Use Of Technology, Use And Impact Of Social Media, Sponsorship And Partnership Issues, Economic Changes As Well As Their Responses To Demand For Sustainable Meetings Locations Updated And New Case Studies On Growth Areas And Emerging Markets E G Middle East, Asia, Eastern Europerussia, Africa And South America, But Also To Include Material On Mature Markets, Destinations And Venue Operators A Genuinely International Focus In Terms Of Content And Examples New Review And Discussion Questions And, Where Appropriate, Learning Outcomes New Online Resource Package For Students And Lecturers Including: Weblinks, Power Point Slides And Project Questions (Coming Soon) Accessible, Global And Informative, This Is Essential Reading For All Future Business Event And Conference Managers Binding:Paperback, PaperbackPublisher:RoutledgePublication Date:2016-01-14Weight:1.45 lbsDimensions:0.6'' H x 9.6'' L x 7.4'' WNumber of Pages:312Language:English
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Location: USA
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Book Title: Marketing Destinations And Venues For Conferences, Conventio...
Item Length: 9.6in
Item Height: 0.6in
Item Width: 7.4in
Author: Rob Davidson, Tony Rogers
Publication Name: Marketing Destinations and Venues for Conferences, Conventions and Business events
Format: Trade Paperback
Language: English
Publisher: Taylor & Francis Group
Publication Year: 2015
Series: events Management Ser.
Type: Textbook
Item Weight: 20.5 Oz
Number of Pages: 312 Pages
