Description: Luxury the Chinese Way : The Emergence of a New Competitive Scenario, Paperback by Rovai, S., ISBN 1349711233, ISBN-13 9781349711239, Like New Used, Free shipping in the US China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Using references from the fields and real-life data, this book provides a comprehensive overview on China's innovation in luxury, and is an important contribution to the study of the phenomenon that is the global luxury industry.
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Restocking Fee: No
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Book Title: Luxury the Chinese Way : the Emergence of a New Competitive Scenario
Number of Pages: Xiv, 185 Pages
Language: English
Publisher: Palgrave Macmillan The Limited
Publication Year: 2021
Topic: Marketing / General, Industries / Service, Economics / General, Asia / China, Management, International / General
Illustrator: Yes
Genre: Business & Economics, History
Item Weight: 9.2 Oz
Author: S. Rovai
Item Length: 8.5 in
Item Width: 5.5 in
Format: Trade Paperback
