Description: For sale is this Decoding Advertisements: Ideology and Meaning in Advertising book by Judith Williamson. This is the more recent 2002 Edition and is in excellent condition. This is the advertising blurb : "This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary." Very informative read and great for anyone in marketing or advertising. Selling a few related books too so have a look, thanks.
Price: 5 GBP
Location: Leeds
End Time: 2024-09-21T21:36:37.000Z
Shipping Cost: 25.62 GBP
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Item Specifics
Returns Accepted: ReturnsNotAccepted
Type: Textbook
Publication Name: Decoding Advertisements
Author: Judith Williamson
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